Uvanta’s sales team realized that the website was not serving their clients well and often had to take calls to walk clients through how to navigate the site and where key information was located. The point of the redesign was to make a site that offered a more user friendly and intuitive UI/UX that could better supplement the efforts of the sales team. The new site is more focused and streamlined, providing clients with much more relevant information and a lot less friction, as they can navigate to the highest value areas of the site with fewer clicks.
