Improve Your Google Search Results with Data-Driven SEO Strategies

Search Engine Optimization is the practice of ranking a website on the search engines to increase its visibility when users search for relevant keywords and queries.

Yes, your business should be investing in SEO. Search engine optimization offers a way to increase traffic without paying for each and every click.

Google uses over 200 ranking factors, and these allow the search engine’s algorithms to rank websites based upon the relevancy and authority of their pages.

You might not be showing on Google for the following reasons:

• Your site is new and hasn’t built up sufficient authority to rank for competitive search queries.
• Your content doesn’t match the searcher’s intent or lacks in-depth analysis or quality compared to the pages that rank for the queries you’re looking at.
• Your website is blocking search engines from crawling it (usually in your robots.txt file) or is instructing them not to index it (generally using no-index tags).
• Your site has launched very recently (within a few days), and you have not submitted the site to Google
• Your site has received a site-wide manual penalty for violating Google’s Webmaster Guidelines.

Well, as is the answer for many SEOs: it depends. A good answer is somewhere between six months and one year, but this is very much based on the level of resources you allocate to your strategy, the level of competition, and what others who compete for the same queries are doing.

• Time on site.
• Total referring domains.
• Content length.
• Followed back-links.
• And more.