The Worm Casting Co.

Industrial Agriculture Vermicompost Company

The Worm Casting Co. was searching for a digital marketplace to offer their products to a wider audience.

We worked with them to re-brand and build their first e-commerce solution while retaining the reputation they built under a previous name.

Our plan to drive traffic consisted of deploying organic and paid campaigns to target users on search engines like Google.

Learn about our successes below.

The Worm Casting Co SEO project by Stellar Blue technologies

What We Did

Website Design & Development

  • Organized site architecture and navigation for ease of use.
  • Designed a path to purchase that eliminated barriers for visitors.
  • Integration of Woo-Commerce into their custom WordPress website.

Logo Creation

  • Created variations of logos utilizing a central color scheme.
  • Incorporated their brand history with new visual elements to reflect who they are.

Google Ads and SEO

  • Performed keyword research to determine what users are searching for their products.
  • Analyzed competing brands and structured Google Ads campaigns around opportunities available.
  • Organized page keywords to optimize authority within search engines.
  • Aligned back-end schema to match engaging copy for users.

The Outcome:

  • The Google Ads campaign gathered a such a surplus of leads and was concluded after a few weeks.
  • A robust search engine optimized website that acquires around 20 users per day organically.