We get it—AI tools like ChatGPT and StellarBlue.ai’s proprietary AI Website Assistant Chatbot might sound similar at first, as they are both considered ‘chatbots’, but they serve very different purposes. Let’s clear up the confusion and show how these tools are designed to meet different needs.
1. ChatGPT: Your Personal Assistant
ChatGPT is a fantastic tool for individual use. It’s designed to help YOU—whether you’re drafting emails, brainstorming ideas, or answering general questions. Think of it as a personal assistant you can use in your day-to-day work.
However, ChatGPT as an AI chatbot platform isn’t built to be deployed as a customer service website assistant nor does it specialize in guiding visitors through your website or supporting customer inquiries. It lacks the structure and customization needed for a user-facing role on your site.
Why ChatGPT Isn’t Enough
Don’t get us wrong—ChatGPT is an incredible tool. If you’re looking to brainstorm blog ideas, write an email draft, or research a topic, it’s a powerful asset. But for businesses in the customer service industry, it’s not enough. Here’s why:
- No website integration: ChatGPT doesn’t live on your site, and it can’t guide visitors through your pages or lead them to specific actions. It is a platform you go to when you need something written or if you need to brainstorm new ideas.
- No custom training: ChatGPT isn’t tailored to your business. It doesn’t “know” your products or services unless you manually provide it with the context every time.
- No multi-user capabilities: ChatGPT is a one-on-one tool—it can’t simultaneously support multiple website visitors the way an AI Website Assistant can when deployed in a chatbot interface on your website.
ChatGPT, while powerful, operates on general knowledge and can’t fully reflect your brand or guide visitors through your specific website.
2. AI Website Assistant: Built for Your Business
Stellar Blue’s AI Website Assistant, on the other hand, is developed specifically to serve your website visitors. It’s not a general-purpose chatbot—it’s a tool designed to:
- Live on your website as a 24/7 customer service agent.
- Help multiple users on your website simultaneously.
- Answer visitor questions using information from your website and custom instructions, such as your services, products, FAQs, and more.
- Guide users to the exact resources or pages they need.
- Collect and evaluate lead information inside of the chat conversation, and notify your team when a new lead is collected.
The AI Website Assistant is custom-trained on your business’s content. It doesn’t just answer questions—it provides accurate, branded responses aligned with your offerings. It’s like having an always-on team member who knows your business inside and out. While our AI Website Assistants are in fact built on top of an LLM (ChatGPT), the general purpose model is refined and trained on a specific set of knowledge and instructions in order to perform it’s job.
In short, the website assistant is built using ChatGPT, but it is customer-facing, built to enhance the experience for every person who visits your website.
3. The Key Difference: Who It Serves
The key distinction lies in who each tool is designed to serve.
- ChatGPT: Think of ChatGPT as your personal AI sidekick. It’s fantastic for helping YOU with tasks like drafting emails, brainstorming ideas, or answering broad questions. It’s versatile but general—it doesn’t know your business or your audience unless you feed it specific context.
- AI Website Assistant: This is your business’s customer-facing AI rep. It’s built to engage with your website visitors, answer their questions, and guide them through their journey on your site. Unlike ChatGPT as a platform, our AI Website Assistants are specifically trained on your business’s content and instructions—your products, services, FAQs, and more—so it can provide highly accurate and relevant responses.
In essence, ChatGPT is like a personal assistant for your daily workflow, while an AI Website Assistant is a dedicated team member on your website, working 24/7 to serve your customers.
Bottom Line: The Right Tool for the Right Job
If you’re looking for a solution to engage and assist your website visitors, the AI Website Assistant is the clear choice. It’s a purpose-built tool that lives on your site and enhances the experience for everyone who interacts with it.
ChatGPT is a fantastic personal productivity tool, but it’s not designed to replace the functionality of a user-facing AI chatbot that lives on your businesses website. If you are looking for a helping hand or personal assistant in your own personal work, ChatGPT might be worth it to invest in a paid subscription.
Got more questions about how an AI Website Assistant or how AI Chatbots works? Our team at StellarBlue.ai would be happy to show you how it can make your website work harder for your business.