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Village of Fox Crossing

Website Design & Development

The Village of Fox Crossing wanted to modernize their website to improve citizen engagement and provide residents with a more user-friendly experience. Our team updated their website to be mobile-responsive focusing on intuitive navigation. 

What We Did

Introduction

The Village of Fox Crossing, a bustling municipality in Wisconsin, sought to enhance the digital experience for its citizens through a comprehensive website development project. With a focus on creating a user-friendly platform that served as a digital hub for residents, the Village aimed to streamline access to information and services that were previously difficult to find, creating an efficient workflow for both citizens and municipal staff.

OLD FOX CROSSING HOMEPAGEImage (3)

Client Pain Points

Prior to engaging with Stellar Blue, the Village of Fox Crossing faced several challenges with their existing website:

  • Complex Navigation: Citizens struggled to find essential information due to a convoluted site structure, requiring multiple clicks to access key resources.
  • High Volume of Inquiries: A significant number of residents relied on phone calls and office visits to obtain basic information, putting a strain on municipal resources.
  • Outdated Design: The existing website lacked modern design elements, failing to meet the expectations of today’s users who demand intuitive and visually appealing online experiences.

 

These pain points hindered effective communication between the Village and its residents, ultimately impacting service delivery and resource allocation.

Stellar Blue’s Solution

Stellar Blue tailored a comprehensive website redesign strategy specifically for the Village of Fox Crossing, focusing on the following key areas:

  • User-Centric UI/UX Design: We collaborated closely with Village officials to understand the unique needs of each department. This added insight allowed us to create a more intuitive user interface that significantly reduced the number of clicks required to access critical information.
  • Empathic Design: By utilizing empathic design principles, we enhanced the user’s journey, ensuring that residents could easily navigate the site and find information without frustration.
  • Custom Functionality: The new site features improved functionality, including:
    • Custom Form Fills: Simplified online forms for various municipal services.
    • Payment Integration: Streamlined payment processing for fines, permits, and other fees.
    • Event Calendar: A comprehensive calendar for local events, meetings, and community activities.

This tailored approach not only transformed the website’s usability but also aligned it with the Village’s goal of promoting digital engagement.

Results & Impact

The implementation of the new website design yielded significant measurable outcomes for the Village of Fox Crossing:

  • Reduction in Inquiries: The number of phone calls and office visits decreased by approximately 30%, demonstrating the effectiveness of the website in providing self-service options for residents.
  • Enhanced User Experience: User engagement on the site increased, reflected in a notable rise in visitor traffic and interaction with online services.

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