North Shore Foot & Ankle, a leading podiatry practice, set out to grow its patient base through efficient and cost-effective digital advertising. With a clear benchmark of $30 per acquisition, the goal was to design a Google Ads strategy that combined precise keyword targeting, compelling ad copy, and ongoing optimization to maximize return on investment. The campaign consistently outperformed industry benchmarks, delivering a lower-than-expected CPA, exceptional engagement rates, and a steady flow of qualified leads that strengthened the clinic’s position in its local market.
Increase qualified patient leads while maintaining a cost-effective advertising spend, with a CPA benchmark set at $30 per acquisition.
We implemented a strategic Google Ads campaign focusing on tightly targeted keywords, compelling ad copy, responsive search ads, and optimized landing pages. Continual performance monitoring and bid adjustments were utilized to maximize return on ad spend (ROAS).
From April 5th, 2024, through July 30th, 2025, the campaign achieved:
A Click-Through Rate (CTR) of 11.33%, significantly surpassing the industry benchmark of 5-7%.
An average Cost Per Acquisition (CPA) of $26.17, consistently outperforming the targeted CPA benchmark of $30.00 and significantly below industry benchmarks of $30–$70, representing a 13% improvement.
An average Cost Per Click (CPC) of $2.50, significantly below the typical industry benchmarks of $5-$10
9.55%
Conversion Rate
A conversion rate of 9.55%, slightly below the podiatrist industry benchmark range of 10%-15%.
339
Leads Gained
Through this campaign, North Shore generated a total of 339 qualified leads.
65+
Demographic
Discovered the highest converting demographics included adults 65+.
North Shore Foot & Ankle outperformed local competitors, achieving lower acquisition costs and higher engagement rates, positioning them strongly in their local healthcare market.
The reduced CPA and CPC, combined with an exceptional CTR, enabled North Shore Foot & Ankle to stretch their marketing budget further and achieve greater returns without additional expenditure.
Through proactive management and optimization of their Google Ads campaigns, North Shore Foot & Ankle successfully surpassed their acquisition goals, demonstrating the potential for high-impact results in the healthcare market.
If you’re ready to start building your digital strategy, connect with the Stellar Blue team.
