google ads for podiatry practice
North Shore Foot & Ankle Google Ads
Details
About the Project
Google ads for a podiatry practice like North Shore Foot & Ankle can improve conversion rate while keeping cost low, when done right.
North Shore, a leading podiatry practice, set out to grow its patient base through efficient and cost-effective digital advertising. With a clear benchmark of $30 per acquisition, the goal was to design a Google Ads strategy that combined precise keyword targeting, compelling ad copy, and ongoing optimization to maximize return on investment.
The campaign consistently outperformed industry benchmarks, delivering a lower-than-expected CPA, exceptional engagement rates, and a steady flow of qualified leads that strengthened the clinic’s position in its local market.
Pay Per Click Advertising
Client Pain Points
North Shore Foot & Ankle set out to:
- Expand its patient base through efficient and cost-effective digital advertising.
- Maintain a strict cost-per-acquisition (CPA) benchmark of $30 per new patient.
- Develop a strategy that combined precise keyword targeting, compelling ad copy, and ongoing optimization.
Stellar Blue’s Solution
- Conducted competitive analysis to evaluate local market performance and identify opportunities to lower acquisition costs.
- Designed and implemented a strategic Google Ads campaign with tightly targeted keywords, responsive search ads, and optimized landing pages.
- Applied continual performance monitoring and bid adjustments to improve return on ad spend.
- Positioned North Shore Foot & Ankle ahead of local competitors with stronger engagement, lower costs, and a steady stream of qualified patient leads.
Project Results
The Stellar Blue Impact
From April 5th, 2024, through July 30th, 2025, the North Shore Foot & Ankle campaign achieved:
An average Cost Per Acquisition (CPA) of $26.17, outperforming the targeted CPA benchmark of $30.00 and significantly below industry benchmarks of $30–$70, representing a 13% improvement.
A Click-Through Rate (CTR) of 11.33%, significantly surpassing the industry benchmark of 5-7%. This shows the ads made by StellarBlue were enticing, and the benefits were made clear.
An average Cost Per Click (CPC) of $2.50, significantly below the typical industry benchmarks of $5-$10. North Shore was able to save significantly while gaining business.
Statistics compare before campaign to period of campaign (April 5th, 2024-July 30th, 2025).
Let’s Start Your Project
Stellar Blue helped North Shore Foot & Ankle grow its patient base with a cost-efficient Google Ads strategy that outperformed industry benchmarks. By combining precise keyword targeting, optimized landing pages, and ongoing campaign refinement, the clinic achieved lower acquisition costs, higher engagement, and a stronger competitive position in its local market.
If your organization is ready to transform its digital presence with design and innovation, connect with Stellar Blue to explore a customized solution tailored to your goals.