google ads for podiatry practice
North Shore Foot & Ankle
Details
About the Project
Custom web design for a podiatry practice like North Shore Foot & Ankle is a natural step in rebuilding a digital presence. North Shore recognized the need for a new website that would effectively showcase their core medical services, differentiate them from competitors, and enhance their overall brand equity. They wanted a modern home for their brand that felt credible, guided visitors quickly, and made it easy to take the next step. They turned to StellarBlue.ai for a solution.
Client Pain Points
The project centered on solving a few key challenges:
- Pages tried to do too much and service details were buried.
- Visitors got lost: the path from “I have a foot or ankle problem” to “I know what to do next” required too many clicks.
Stellar Blue’s Solution
We redesigned the website from the ground up with patients in mind.
- New, intuitive UI and UX. Simple menus and page layouts that help visitors find the right condition, treatment, or provider without hunting.
- Focused messaging. Plain-language service pages that explain symptoms, treatment options, and what to expect.
- Reimagined user journeys. Guided paths by audience need, such as “pain relief,” “sports injury,” or “diabetic foot care,” so visitors land where they intend to go.
Project Results
The Stellar Blue Impact
Web design for podiatry practices like North Shore can improve the customer or patient journey before they even step foot inside the building. This redesign had significant impact, as shown below.
In addition to design, the clinic also engaged us for targeted advertising and landing page optimization. Those performance results are covered on a separate marketing case study page linked below.
Clear brand presence: A refined visual system that signals expertise and trust at a glance and fits within the North Shore Foot and Ankle established branding.
Fewer clicks to action: Prominent calls to schedule, clear phone access, and quick links to forms and locations placed where users naturally look. This helps lead visitors to the most important parts of the website, like scheduling pages.
Let’s Start Your Project
If you want a website that is easier to use, tells a clearer story, and moves patients to act, let’s talk. We will map your patient journeys, simplify your navigation, and design a site that supports measurable growth.