Florida Volleyball
Details
About the Project
Florida Volleyball, a leading organization supporting high school and collegiate athletes, partnered with Stellar Blue to elevate its digital presence. The goal was to enhance brand equity, simplify user journeys, and increase online engagement and conversions through a modern, data-informed website redesign.
Client Pain Points
The Florida Volleyball team faced a unique challenge:
- Multiple Audiences: The site needed to serve athletes, parents, coaches, and recruiters—each requiring distinct calls to action.
- Complex Navigation: The existing layout made it difficult for users to find relevant schedules, results, and registration information quickly.
- Outdated UX: The look and structure of the site no longer reflected the vibrant, competitive energy of the organization.
Stellar Blue’s Solution
Stellar Blue implemented a strategy grounded in Discovery and User Persona Research, allowing the team to understand how different user groups interacted with the site. Drawing from insights gathered during similar projects (such as Ohio Volleyball), we built a solution that balanced functionality with emotional appeal:
- Modern Web Design: Delivered a bold, visually dynamic design that aligns with the energy of high school and college athletics.
- Optimized User Journeys: Reimagined navigation to reduce friction and make it easy for each audience to find what they need—fast.
- Enhanced Engagement: Implemented strategic calls to action, content organization, and mobile optimization to drive interaction and conversions.
- Data-Backed Refinements: Used analytics to guide design decisions, ensuring that every layout and feature served user intent.
Project Results
The Stellar Blue Impact
This project demonstrated Stellar Blue’s ability to blend strategic research with design execution—transforming a multi-audience sports platform into an engaging, conversion-focused experience. By aligning aesthetics, usability, and audience insights, the Florida Volleyball website now stands as a benchmark for sports organizations looking to modernize their digital game.
Let’s Start Your Project
Stellar Blue helped Florida Volleyball create a website that performs as strong as its athletes—modern, efficient, and built for engagement.
If your organization is ready to upgrade its digital presence and drive measurable growth, connect with Stellar Blue today to explore your next winning strategy.