Edge Hog, a newcomer in the home remodeling and manufacturing industry, sought to establish its brand presence in the competitive B2B tile market. With limited assets and a landscape filled with larger competitors, Edge Hog recognized the need for a professional website that showcased its unique product offerings in a compelling manner.
Prior to partnering with Stellar Blue, Edge Hog encountered several challenges:
Limited marketing assets as a new business made it difficult to present their products in a compelling way.
Competitors, although using outdated websites, still maintained a strong market presence, creating pressure for Edge Hog to stand out.
The website experience was poor, relying on amateur photography and an unclear user journey that frustrated potential customers and hindered engagement.
These made it hard for Edge Hog to gain traction and credibility in the market.
Stellar Blue designed a customized website solution to overcome these challenges, focusing on:
A redesigned user interface and experience that made the site easier to navigate and more appealing to B2B clients.
High-quality professional photography that captured the uniqueness of Edge Hog’s tile products and replaced the amateur visuals.
A visually rich gallery that emphasized the product range through stunning imagery.
Streamlined user journeys that allowed customers to explore the site with clarity and confidence.
A fast project turnaround achieved with minimal collaboration sessions, delivering a product that aligned with the client’s vision efficiently.
After launching the new website, Edge Hog experienced clear benefits:
A stronger brand identity that positioned them more competitively in the market.
Increased engagement from users, leading to more inquiries and interest in their products.
Stellar Blue helped Edge Hog establish a foothold in a competitive industry through a well-crafted website that emphasized excellent user experience and a compelling visual presentation. This partnership not only improved their digital presence but also strengthened their credibility and appeal to B2B clients.
If your business is facing similar obstacles, Stellar Blue can help. Contact us today to learn more.
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