Earthscape, a trusted name in the home and garden industry, sought to modernize their digital experience to better reflect their brand and meet the evolving expectations of online shoppers. Their existing website was outdated and overly text-heavy, making it difficult to navigate and uninspiring to users. Earthscape partnered with Stellar Blue to transform their eCommerce presence into a mobile-first, visually engaging platform that would strengthen brand perception and boost conversions.
The previous Earthscape website presented several barriers to a seamless customer experience, particularly on mobile devices. It lacked streamlined navigation, was cluttered with excessive text, and failed to align with the elevated design expectations of modern home and garden consumers. Key challenges included:
Desktop-first layout: The website wasn’t optimized for mobile, limiting access and usability for today’s on-the-go shoppers.
Clunky eCommerce journey: Purchasing flow was outdated, resembling traditional desktop checkout processes rather than intuitive mobile apps.
Low visual appeal: The design and brand experience didn’t reflect the quality or aesthetic of Earthscape’s offerings.
These limitations negatively impacted engagement, retention, and ultimately the brand’s ability to convert interest into sales.
Stellar Blue approached the Earthscape project with a focus on marrying the functionality of a leading eCommerce app with the rich visual expectations of the home and garden market. The team delivered:
Mobile-optimized design: A complete overhaul of the layout with mobile-first UX in mind, enabling effortless browsing and buying.
Streamlined shopping experience: Simplified workflows, upgraded navigation, and enhanced product organization to improve user journeys.
Visual sophistication: Bold, branded visual cues and a refined interface helped elevate Earthscape’s digital presence.
Throughout the project, collaboration with the client ensured alignment with their goals and a final product that exceeded expectations.
While specific metrics are pending, the redesigned site is already delivering substantial value through:
Stronger brand presence: The updated design reinforces Earthscape’s identity as a high-quality, modern home and garden provider.
Improved usability: Clear navigation and a mobile-app-style interface have created a more intuitive and efficient path to purchase.
Streamlined content: By reducing clutter and focusing on visuals, the site now better highlights key products and value propositions.
By combining AI solutions, advanced UX design, and eCommerce innovation, Stellar Blue helped Earthscape reimagine their online store into a visually compelling, mobile-ready experience. The project not only improved customer engagement but also reinforced the brand’s position in a competitive market.
If you’re looking to build an eCommerce experience that blends beauty with usability, contact Stellar Blue to begin your digital transformation.
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