online lead generation
BDS Fastener SEO
Details
About the Project
The importance of online lead generation can’t be overstated. The purpose of the BDS redesign was to better highlight their capabilities and key market advantages as a stocking distributor that maintains a massive inventory of parts that can be shipped the same day.
Search Engine Optimization
Client Pain Points
BDS needed to:
- Redesign their website to better highlight core capabilities and market advantages.
- Showcase their massive in-stock inventory and ability to ship parts the same day.
- Improve online visibility to capture more qualified leads.
- Create a user experience that simplified quoting and reduced friction for potential customers.
Stellar Blue’s Solution
- Conducted an exhaustive SEO audit and competitor analysis to index key strengths including warehouse capacity, same-day shipping, value-added services, and linecard.
- Redesigned the homepage with a modern UI/UX focused on customer needs and conversion flow.
- Simplified navigation and quoting processes to reduce barriers for users.
Project Results
The Stellar Blue Impact
With a new online lead generation and SEO strategy, BDS saw quick improvement:
Let’s Start Your Project
Stellar Blue helped BDS Fastener strengthen its digital presence with a redesigned website and comprehensive SEO strategy. By showcasing their inventory, same-day shipping, and services, we increased organic traffic by 164% and generated online leads for the first time in the company’s history.
Talk to a Strategist today about how we can transform your Organic Search strategy!