The purpose of the BDS redesign was to better highlight their capabilities and key market advantages as a stocking distributor that maintains a massive inventory of parts that can be shipped the same day.
The new design focused on highlighting the size of the warehouse, in stock inventory, same day shipping, value added services and their linecard. Our exhaustive initial SEO indexed all of these areas for organic search and increased their organic traffic by 164%. The new homepage design UIUX created a much stronger conversion funnel with a new interface and architecture that better aligned with the customer’s needs, reducing friction, simplifying the quoting process and increasing interaction, time spent on site and creating online lead generation for the first time in the company’s history.
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