Not Your Typical Website Audit

Interested in How Your Site Performs?

Contact us to receive your free website audit and you’ll get more than just a computer-generated report. We’ll give you actionable insights to improve your site and provide customized recommendations to increase your organic search rankings and get your site working for you.

Stellar Website Audit Components

In this website audit, you will find out how your site is performing in eight key areas, including: 

URL Naming Structure: 

One of the most important elements of a good SEO strategy is website URLs that accurately describe the content of your pages. Discover if you’ve optimized your website URLs so search engines can understand what’s most important in your content. 

Sitemap/Robots.txt: 

According to one 2019 report, only about 72% of mobile sites have a valid robots.txt file.² Is your site one of the other 28%? Whether your site is missing or has an invalid robots.txt, not clearly specifying which pages of your site search engines should crawl can overwhelm your server with requests from those search engines as they crawl and index your site or keep your site out of search results altogether. Additionally, submitting your sitemap to Google Search Console can help Google more efficiently and effectively crawl your site to make sure all your content is being indexed.

Mobile Friendliness/PageLoad Speed:

According to Pew Research, 81% of Americans own a smartphone and one-in-five American adults are “smart-phone-only” internet users. Additionally, 61% of mobile searchers are more likely to contact a local business if they have a mobile-friendly site.³ Additionally, Google has started moving to a mobile-first indexing algorithm, favoring sites that perform well on mobile devices. During your website audit have you found issues with mobile responsiveness or load speed that prevent users from being able to use your site correctly? Let us tell you how your site scores so you can be at the top of search results when the switch to mobile-first indexing is completed this year.

Schema Markup: 

Another 2019 report indicated that only 17% of marketers are using schema, or structured data, on their websites.⁴ Find out if you’re taking advantage of schema markup to leverage rich search engine results page snippets and help Google define specific pieces of highly-searchable content on your site. With Google being a key driver behind schema markup, ensuring your site has schema installed and configured properly can have a huge impact on your site’s search engine optimization in 2020. 

Image Alternate Text Tags: 

There’s more to images than just a pretty picture. One 2020 study of the top 1 million home pages found that about 31% of all home page images were missing alt image text.⁵ Since Google can’t “read” images, it’s important to tell search engines what your images are about and add context to your content with SEO. This helps search engines not only understand the context of your images but also helps those with visual or other impairments understand the content of your site. 

Organic Keyword Rankings: 

Are you being found for the search phrases that are most relevant to your products and services? Are these keyword phrases associated with high search volumes that draw the best, most qualified traffic to your site? Find out. 

Google My Business Listing: 

Did you know that search engines drive 93% of all website traffic and that 92% of searchers select businesses on the first page of local search results, yet 56% of retailers have not claimed their listing for Google My Business?⁶ Find out if you’re missing out on key traffic because you haven’t claimed or created your Google My Business listing. 

Backlinks/Anchor text:

Do you have plenty of high-quality websites linking back to your site? Backlinking is an important element to any SEO strategy that can not only help drive traffic but can also help make your site more discoverable by search engines.

Get Your Complimentary Consultation & Online Evaluation

Did you know that 91% of pages never get any organic traffic from Google?¹ Just because you build a website, it doesn’t mean customers will find you. Knowing how your website performs can help you make changes so that you can draw more of the right kind of traffic to your site. This report will be tailored to your business, and include a preliminary introductory and follow-up meeting with our SEO experts. Our recommendations also follow SEO best practices and come from real people, not website robots.

Why Auditing Your Website Is Important

Search engine optimization is more than just sprinkling some relevant keywords into a few places of your site. With more than 200 ranking factors in Google’s algorithm, there are many ever-changing SEO components to make sure you’re site continues to rank well. And as technology is constantly becoming smarter through engineering and AI, having the right technical components in place can also make it easier for Google to find and index your site properly.