wisconsin ecommerce web design
The Worm Casting Co.
Details
About the Project
Wisconsin eCommerce web design has been a focus of StellarBlue.ai’s for years. In this case, The Worm Casting Co. was searching for a digital marketplace to offer their products to a wider audience. We worked with them to re-brand and build their first e-commerce solution while retaining the reputation they built under a previous name. Along with Web design, we worked to create a logo that expressed the goals of the company.
Graphic Design
Website Design & Development
StellarBlue.ai focused on creating efficiency in the customer journey on the website:
- Organized site architecture and navigation for ease of use.
- Designed a path to purchase that eliminated barriers for visitors.
- Integration of Woo-Commerce into their custom WordPress website.
Logo Creation
The challenge was to keep the same feel but create updated, refreshed branding for The Worm Casting Co.:
- Created variations of logos utilizing a central color scheme.
- Incorporated their brand history with new visual elements to reflect who they are.
Project Results
The Stellar Blue Impact
Along with a custom ecommerce web design for this Wisconsin-based company, StellarBlue.ai assisted with marketing efforts: a Google Ads campaign and organic SEO efforts. Read more about these campaigns and their results below. Since the website redesign, The Worm Casting Co. has seen significant results:
A visually beautiful and modern user experience, perfectly suited for an ecommerce with a deep history.
An identity that keeps the same level of trust and clarity, thanks to efficient structure, layout, and messaging.
Integration of Woo-Commerce created a significant source of business with little lift.
A logo that reflects their history but takes on a modern life of its own.
Let’s Start Your Project
Stellar Blue partnered with The Worm Casting Co. to launch their first e-commerce platform, rebrand their identity, and expand their digital reach. Through a combination of website design, logo creation, SEO, and Google Ads, we delivered a streamlined shopping experience and optimized visibility across search engines. The results included rapid lead generation through paid campaigns and a search-optimized website that continues to attract organic traffic daily.
Talk to a Strategist today about how we can transform your digital strategy and identity!