Fox Cities Magazine, a long-standing regional publication, partnered with Stellar Blue to modernize their website after years of content accumulation and outdated infrastructure. The goal was to refresh the user experience, streamline site performance, and introduce more opportunities for advertisers—all while preserving the magazine’s local identity and digital archive. With a collaborative client relationship and a clear vision, Stellar Blue delivered a brand-new website that’s fast, functional, and future-friendly.
The project began with several key challenges:
An outdated website with years of old content, including events, articles, and recipes.
Slow performance and aging plugins that limited usability and responsiveness.
These issues created an experience that no longer reflected the magazine’s quality or regional relevance and made site management cumbersome.
To meet these challenges, Stellar Blue provided a comprehensive solution:
Developed an entirely new website from the ground up, optimized for speed and responsiveness.
Cleaned and organized legacy content, archiving what was outdated and streamlining what remained.
Integrated updated plugins for essential site functions, including:
Collaborated closely with the client—who came prepared with examples and ideas—to ensure the design hit the mark.
The process was interactive and enjoyable, with ongoing iteration that helped the team align on layout, content flow, and advertising opportunities.
While specific performance metrics are still pending post-launch, early qualitative feedback and internal assessment reveal:
A clean, modern design that reflects the publication’s legacy and voice.
Faster load times and smoother navigation for both desktop and mobile users.
New advertising zones that open revenue-generating opportunities for the client.
A revitalized platform that’s ready for future SEO and analytics optimization once post-launch reviews begin.
The new website positions Fox Cities Magazine to better serve readers, attract advertisers, and streamline content management for years to come.
Stellar Blue helped Fox Cities Magazine move beyond outdated systems and build a high-performance website ready for the next era of digital publishing. The team’s flexibility, technical expertise, and collaborative approach resulted in a website that’s clean, compelling, and capable of growing with the publication.
Are you a publisher looking to refresh your digital platform? Stellar Blue can help transform legacy content into a modern, monetizable website that performs with purpose.
