North Shore Foot & Ankle
Web Design
Digital Marketing
Web Design
About the Project
North Shore Foot & Ankle recognized the need for a new website that would effectively showcase their core medical services, differentiate them from competitors, and enhance their overall brand equity. They turned to us for a solution.
Before
After
What We Did
We designed a new modern and sophisticated website that offers an intuitive and rewarding user experience that quickly guides users to their areas of highest interest.
By partnering with us, North Shore Foot and Ankle was able to differentiate themselves in the competitive landscape and establish a strong online presence with the following project features:
- Enhanced Brand Equity
- New, more intuitive UI/UX
- Enhanced messaging to further highlights their core services
- Re-imagined user journeys
- Reduced number of clicks to reach a visitor’s preferred destination
Digital Marketing
Efficient Google Ads Performance
North Shore Foot & Ankle, a leading podiatry practice, set out to grow its patient base through efficient and cost-effective digital advertising. With a clear benchmark of $30 per acquisition, the goal was to design a Google Ads strategy that combined precise keyword targeting, compelling ad copy, and ongoing optimization to maximize return on investment. The campaign consistently outperformed industry benchmarks, delivering a lower-than-expected CPA, exceptional engagement rates, and a steady flow of qualified leads that strengthened the clinic’s position in its local market.
The Goal
Increase qualified patient leads while maintaining a cost-effective advertising spend, with a CPA benchmark set at $30 per acquisition.
Strategy
We implemented a strategic Google Ads campaign focusing on tightly targeted keywords, compelling ad copy, responsive search ads, and optimized landing pages. Continual performance monitoring and bid adjustments were utilized to maximize return on ad spend (ROAS).
Competitive Analysis
North Shore Foot & Ankle outperformed local competitors, achieving lower acquisition costs and higher engagement rates, positioning them strongly in their local healthcare market.
Results
Click-Through Rate
0
%
significantly surpassing the industry benchmark of 5-7%
Average Cost Per Acquisition
$
0
significantly below industry benchmarks of $30–$70, representing a 13% improvement
Average Cost Per Click
$
0
significantly below the typical industry benchmarks of $5-$10
Conversion Rate
0
%
slightly below the podiatrist industry benchmark range of 10%-15%
New Leads
0
Through this campaign, North Shore generated a total of 339 qualified leads
Demographic
0
+
Discovered the highest converting demographics included adults 65+
Impact
The reduced CPA and CPC, combined with an exceptional CTR, enabled North Shore Foot & Ankle to stretch their marketing budget further and achieve greater returns without additional expenditure.
Let’s Start Your Project
Through proactive management and optimization of their Google Ads campaigns, North Shore Foot & Ankle successfully surpassed their acquisition goals, demonstrating the potential for high-impact results in the healthcare market.
If you’re ready to start building your digital strategy, connect with the Stellar Blue team.