If you aren’t measuring, you’re guessing. Analytics connect spend to outcomes so you fund the channels that actually drive traffic, leads, and conversions.
What to track
- Acquisition: sessions by channel/campaign, cost, CPC/CPM
- Engagement: bounce rate, CTA click-through, video plays
- Leads: form starts to submits, qualified leads by source
- Outcomes: pipeline created, closed-won, CPL/CPA, ROAS/ROI
Top budget leaks (and quick fixes)
- No source clarity: add UTMs to every ad, email, and social link.
- Vanity metrics: prioritize assisted conversions and lead quality.
- Form drop-off: measure form-start as its own event; trim fields.
- CRM disconnect: tie GA4 to CRM so campaigns map to deals.
- No review cadence: weekly 30-minute “keep / tweak / kill.”
30-day plan
Week 1 – Instrument: UTMs standardized; GA4 events (click, start, submit, phone) confirmed; CRM connected.
Week 2 – Baseline: one-page dashboard; record CPL/CPA and funnel rates.
Week 3 – Improve: run two focused A/B tests on top bottlenecks.
Week 4 – Reallocate: move 10–20% budget from bottom performers to top quartile by cost per qualified lead or pipeline created.
Starter dashboard (one page)
Acquisition, Engagement, Leads/Pipeline, Efficiency (CPL, CPA, ROAS).
Set thresholds: on track / investigate / fix now.
Fast wins this week
- Add UTMs to your next email and social posts.
- Turn on site search tracking.
- Add a soft CTA on top blog pages (template, checklist, newsletter).
- Refresh any ad creative showing declining CTR/CVR.
Get a free analytics review of your website and marketing, or reach out and we’ll build a one-page dashboard plus a 30-day improvement plan: https://stellarblue.ai/contact-us/
