eCommerce marketing strategy
The Worm Casting Co.
Details
About the Project
Stellar Blue accelerated The Worm Casting Co.’s growth with a search-led marketing program. We combined competitor and keyword research with tightly structured Google Ads and on-site SEO, aligning schema and product copy to high-intent queries. The campaigns produced a rapid surplus of qualified leads within weeks, and the optimized site now sustains about 20 organic users per day, building a durable pipeline for continued sales.
Social Media Marketing
Client Pain Points
The project centered on solving a few key challenges:
- The company had no existing online store, limiting sales reach and visibility.
- Minimal digital marketing infrastructure meant limited search visibility and audience engagement.
- Competitors had stronger Google Search presence, creating challenges in organic and paid discovery.
Stellar Blue’s Solution
- Designed and developed a custom e-commerce website with an intuitive product catalog and streamlined checkout process.
- Conducted keyword and competitor research to identify opportunities in search marketing.
- Launched integrated Google Ads and SEO campaigns targeting high-intent keywords to drive qualified traffic.
- Aligned backend schema and optimized page copy to improve search authority and user engagement.
- Monitored and adjusted campaigns for maximum lead generation efficiency.
The team maintained close collaboration with The Worm Casting Co. throughout development and launch, ensuring the digital marketing efforts supported both brand awareness and direct sales performance.
Project Results
The Stellar Blue Impact
This custom eCommerce store SEO strategy The new website and marketing campaigns produced immediate and measurable success:
Let’s Start Your Project
Stellar Blue paired a full rebrand, new logo, and a streamlined e-commerce website with SEO and Google Ads targeted to high-intent searches. The result is rapid paid lead generation, steady organic traffic, and a scalable marketing foundation for continued growth.
If you’re ready to start building your digital strategy, connect with the Stellar Blue team.