Family Care of the Fox Cities
Details
About the Project
FCFC transitioned from irregular, information-heavy posts to a consistent, story-first program focused on local families. Adopting a weekday cadence, a problem → solution narrative, and a reusable creative system drove significant growth in reach, engagement, and appointment intent.
Social Media Marketing
What we Inherited
Before StellarBlue began working with Family Care, they were facing 6 crucial mistakes:
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Cadence
Infrequent, irregular posting; long gaps reduced distribution. -
Content Mix
One-offs and generic shares; posts tried to do too much; few saveable, parent-focused tips. -
Creative
Mixed styles; limited templates; small text and low mobile scannability. -
Storytelling
Informational updates without a clear parent problem → solution arc. -
CTAs & Access
Inconsistent booking steps, hours, and expectations. -
Measurement
Wins weren’t systematized or scaled.
Stellar Blue’s Solution
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Weekday Rhythm
Mon–Fri posting to retrain distribution and audience expectations. -
Four Pillars
Access & Navigation; Care in Action; Family Life Tips; Services/Website. -
One idea per post
Parent Problem → Clinic Insight → Simple Action. -
Creative System
Reusable templates + motion rules to keep quality high and output fast. -
Standard CTAs
“Call to schedule,” “Book online,” “Save this,” “Share with a parent.” -
Insights Loop
Monthly reviews to double down on what works.
Project Results
The Stellar Blue Impact
When Family Care of the Fox Cities shifted from sporadic posts to a steady, story-first social program, users engaged more. Before StellarBlue began working with Family Care, content interactions totaled 228. In the after period, interactions rose to 2,199, an 864% increase.
That engagement translated into action. Website visits climbed from 13,631 in the before period to 45,067 in the after period, a 231% lift. The new cadence and clear problem to solution storytelling turned social into a dependable path from discovering helpful tips to taking the next step.
Other KPI’s include an increase in followers, a huge jump in reach, and additional link clicks from posts to the Family Care website.
Brand Kit
Palette
Clinic blues + charcoal neutrals + one bold accent for CTAs.
Type
Humanist sans (headlines); system sans (body).
Icons
Simple line icons for scan-ability.
Template Library (Figma/Canva-ready)
Square Carousel 1080×1080
S1: 5–7 word headline; S2–S4: one tip each; S5: CTA panel (phone, booking URL, hours).
Portrait 1080×1350
Provider features, step-by-steps.
Reels/Shorts 1080×1920
Intro card, baked-in captions, 0.3s transitions, 9–15s total.
Stories 1080×1920
3-frame sequences with poll or question sticker.
Asset Specs
Safe margins
120px top/bottom on vertical to avoid UI overlap.
Minimum Font Sizes
48pt vertical; 36pt square.
Formats
PNG (statics); MP4 H.264 8–10 Mbps (video).
ALT text
One action-led sentence; include relevant medical keyword.
Caption Framework
Hook (parent pain) →
2–3 scannable facts →
clear CTA (call/book/save/share) →
access cues (hours, telemedicine, parking, insurance)
Statistics compare when Family Care was managing their own social media (October 1, 2023-July 1, 2024) to after Stellar began working with Family Care (December 1, 2024-September 22, 2025).
Let’s Start Your Project
Stellar Blue helped Family Care of the Fox Cities replace irregular posts with a steady, story-first program. With a weekday cadence, clear problem-to-solution messaging, and reusable templates, the clinic grew reach, sparked real conversations, and drove more calls and online bookings.
Ready to turn social into steady appointments? Connect with Stellar Blue for a tailored playbook your team can run with confidence.